How To Generate Organic Leads On Facebook For Free: Lead Generation Techniques 2022

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How to Optimize Reach on Facebook with Joey Myers of Lead Generation SEO Services: ePresence Podcast Interview with Mark Galvin

This re-posted interview, featuring yours truly on the ePresence.me podcast, looks at how to generate organic leads on Facebook for free and using paid ads. We discuss lead generation techniques that work in 2022, and how things have changed for better or worse over the passed 5 years with Facebook advertising, and what you can do to work smarter.

Is your current Facebook strategy hurting you?

We recently had a chance to connect with Joey Myers of Lead Generation SEO Services. Joey is an expert on digital marketing and ad design. With an entrepreneurial heart, Joey began his journey with a website that focused on baseball. Through some twists and turns, he has made his way back to baseball, SEO, and social media. He joined us for a conversation about the decreased potential of organic reach on Facebook and shared some key information to help everyone navigate the space a bit better.

It is commonly discussed how Facebook organic reach is dead. Joey shared that he used to see fantastic follower growth on his company Facebook page around 2015. In one year he would see Facebook grow by 16,000 followers. And all of that was organic. Of course he had great content and he was engaging with an audience that wanted to see what he shared! But today that organic reach will not yield that number of followers. He also used to see 4,000 likes on organic posts. In 2017 and 18 that organic posts on Facebook started to wane. He found that he was seeing fewer followers and the engagement with posts were dropping by a factor of five.

We have plenty of proof of this, and people love to talk about the fact that organic reach is difficult to achieve on Facebook. But, not many people get granular about what that might mean for business and social media tactics!

Facebook is a ‘pay to play’ platform. Many businesses experience engagement from only .5% of their followers. .5%! This is not because their content is boring or does not cater to their audience, but because Facebook does not even show the content to the audience in the first place. If companies want people to see the content they have worked so hard to create, they will need to pay Facebook to serve it up.

So, Facebook ads. What does this look like? How does a business budget for these?

An approach many people will take is to create a Facebook ad that directs the viewer to the company website where a pixel (a piece of code) has been installed. This code will drop a cookie on the user’s computer. Though, it is important to note that the duration of data collection has been severely reduced as a consequence of Facebook/Apple privacy arguments.

Once the pixel tracks about 100 users, you can create a lookalike audience. Facebook will evaluate those 100 users, dive into its own database, and source millions of people who look just like those who have already expressed interest in the ads. Then, they will show this new group your ads. Joey was able to secure email addresses for about 25¢ each (Cost Per Click) thanks to the lookalike audience function!

His next step is to optimize your ads. You can set up four or five different ads that will run for approximately three weeks, and Facebook will return data to show which images, headlines, etc. Are most appealing to your audience. Unfortunately, Joey explained that, in most cases, a company must spend roughly $3,000 on this testing period in order to gather enough data to proceed confidently with optimized ads. This used to be a much more affordable process.

As Facebook continues to alter their algorithms and expectations, we will need to stay up to date on what does and doesn’t work. One of the worst things that can happen for a business is a “take a wild guess” approach. Check out the video below to hear all of Joey’s insights- he may inspire you to adjust your strategies!

Show Notes

Joey joins us to discuss the value that lies in Facebook. Now that organic reach is lower than ever, how can the platform continue to provide value?

Some key words from this episode include: marketing, digital marketing, search engine optimization, SEO, Facebook, Facebook ads, A/B testing

Resources referenced in this show:

Joey brought up this really cool website called the WayBackMachine. This website has screen grabs of the way the web used to look. This sounds like a great way to waste an afternoon when you want to know what someone’s website used to look like. Could be good for research!

Joey also has tons of informational blogs on his website. If you found this episode helpful, you may want to check out his blogs on SEO for Small Businesses in 2022 or SEO for Lead Generation.

Joey Myers:

ePresence:

http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme

Mark Galvin:

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ePresence is a full service, professional social media agency and management firm for both individuals and organizations. We specialize in social media consulting to make an excellent digital first impression. Our social media agency has social media professionals that execute strategies to achieve higher engagement and ROI. Find out more at http://epresence.me.

An ePublicist is a social media expert charged with the task of guiding their clients toward excellence on social media. To do this effectively, your ePublicist will ask you targeted questions and develop strategies based on the information you give them. From there, they will start to manage your profiles and social content to help you achieve your goals.

ePresence is led by Founder and President, Mark Galvin, who has a proven ability to blend technology, networking, social branding, and social media consulting. Mark’s passion for helping people achieve their dreams along with his enthusiasm for and expertise in social media developed during nearly 30 years in the hospitality industry, were the impetus to the creation of ePresence. Mark is dedicated to a social media agency and workplace culture built on trust and a commitment to excellence.

NOTE from Lead Generation SEO Services: Can your business handle more qualified leads? Is your small business in the 6, 7, and 8-figure growth stage? Would getting in USA Today help? Contact us today.

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How to Optimize Reach on Facebook with Joey Myers of Lead Generation SEO Services: ePresence Podcast Interview with Mark Galvin

Is your current Facebook strategy hurting you?

So, Facebook ads. What does this look like? How does a business budget for these?

Show Notes

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