What is White Label SEO and How Does It Work?

See how reseller SEO packages can help your business scale digital marketing efforts for clients.

Why choose White Label S.E.O?

Most businesses today use some kind of search engine optimization (SE), and there are all kinds of articles from SEO experts out there. These guides provide you with some of the basics and possibly even advanced techniques, but white label SEO is one of the fastest ways to start bringing in new clients

Agencies often have teams for all kinds of marketing and advertising, but having an SEO expert on your staff is a necessity. However, agencies don’t need this when they use SEO as a service. With white label services, you can partner with our agency and get a full team of SEO and content experts on your side.

What is White Label SEO?

You probably have sold some white label services before. White label services for SEO combine using your own branded agency label with our SEO services. You get to offer these expert services while we provide the service and content. SEO is the best organic way to grow your website’s traffic and inbound strategies. For your clients, it’s also the way you can update their website and improve their content. Then there’s also updating for Google algorithms and applying technical SEO markup, which can get daunting for smaller agency teams to accomplish. With white label services, you can use our reseller SEO packages to sell SEO under your own agency and offer these services to clients that need to improve their content and optimization

How Do White Label Services Work for SEO?

As you work with your client more and more, you’ll start to hear their content needs come up in conversation. If your agency provides web design or email marketing services, then you’re likely already talking about content. That may lead your client into thinking about SEO and how they should run a new campaign.
Maybe your client wants you to handle the SEO implementation for a new website. What would that entail? Well, first of all, you’d likely want to run an SEO audit if the client currently has a website with lots of content.

Our talented SEO experts can handle the auditing, recommendations, and implementation of a new SEO strategy. We offer very clear packages and provide clear designations on how to partner with us, so we’re not competing. Instead, we’re mutually benefiting each other and providing services for your clients that you need right away.

With years of experience, our white label services deliver excellent content that is optimized and ready for search engines, while also delivering incredible inbound results. In turn, you’ll be able to bring on more clients looking for SEO and content marketing services

What’s Included with Our Reseller SEO Packages?

When it comes to SEO, we want your clients to be successful because that makes our partnership even stronger. Every client has custom needs, but we do offer every SEO service we can.We know that SEO is important to your clients, so why not offer the best services available? With a partnership that works, you’ll be able to save money and time by working with a dedicated partner instead of finding freelancers or independent consultants for each and every client. SEO services include:

Site audit & SEO recommendations

Keyword research

Competitor tracking

Rank tracking

Content creation

Content gap analysis

Crawl error report

Google Analytics setup

Google Search Console setup

White label dashboards

Article Distribution Events

On-page SEO

Off-page SEO

Backlink strategy

Analytics and CRO

Full implementation team

Local SEO

Google My Business

Google review management

SEO programmers

Benefits of SEO White Label Services

If you have a proven process when it comes to onboarding clients and know that SEO would benefit your agency during the sales process, then you have everything to gain from adding on this service.


New Source of Revenue, No Overhead

If you aren’t offering SEO as a service, then you aren’t offering every digital marketing service available and leaving a lot of money on the table in your business development. Once you partner with an SEO agency, then you instantly increase your agency’s revenue. Since you also don’t have to provide any employee training or acquisition services, you gain an incredible service for your clients with absolutely little to no overhead.


Industry Experience and Guaranteed Experts

You never know what you’re getting when you try to recruit someone with “SEO” experience, but we built our agency around being experts at SEO and content marketing. We want to help businesses in every market use SEO to their advantage. So many websites today are not properly optimized for search, and it means they’re likely never going to rank for the terms that would help get the most traffic. You also don’t have to build a process or hire anyone to start offering SEO services. As a partner, you’re guaranteed access to our team with a client you sign. We provide you with everything you need and work under your brand to create content and share deliverables with clients.


Cost Efficient for Agenices

You also don’t have to worry about the cost of SEO tools or hiring freelancers to help with implementation. We’ve got that covered. Depending on your markup, you can scale these services with your client acquisition. This enables you to make more money whenever you sell SEO as a service. As you onboard more clients, we’re happy to scale out new packages and bring on more experts to handle the workload. It’s a mutually beneficial relationship as your clients will constantly have an SEO team to work with. You simply have to pitch SEO services and win over your clients to get started.


Reporting and Performance

We’re responsible to our partners and always provide weekly or monthly reporting on all keywords and KPIs that matter. We’re constantly creating new dashboards and widgets to share with clients so they can see how their website is performing in Google Search, as well as how traffic and rank stacks up against competitors. As we analyze performance, we’re also looking at new content pages to test and build, while assisting with any PPC and Google Ads efforts. We want to make sure that your campaigns have the best keywords to help your clients’ websites rank higher and faster.

What to Expect from a White Label Provider

The first thing we do with partners is discuss how SEO could benefit your clients. It’s not worth it to offer SEO if it’s something that doesn’t interest you or your clients. However, most clients are interested in new content and increasing their web traffic. When they learn that SEO is a cost-efficient way to do this, they typically want to know more about SEO and how it works. As your SEO parters, we provide everything you need to be successful from day one with a client who needs these services. Here is a look at some of the services you can expect:

Reporting Dashboard

We provide SEO reporting dashboards that are updated automatically and white labeled for your agency or client. We know that it’s important to send this information to clients as much as possible, so that they can keep their eyes on performance. This is why reporting dashboards just make sense and also make our agency partners look great when sharing performance updates with clients. We also like having dashboards because it’s easy to note fluctuations and jump on issues that arise when new competitors enter the market or when PPC campaigns start to stagnate. This means it’s time to update creatives and possibly test new campaigns.


SEO Campaign Roadmap

Every client gets an SEO roadmap that lists out all the details of the discovery, setup, and execution phases. The roadmap is a timeline to success, listing out each milestone and showing exactly how this benefits the client’s website and traffic. Roadmaps also speak to the over-arching strategy and why it was chosen to help the client. You can clearly see what SEO tactics will support the goals and strategy, while also seeing benchmarks before the setup to measure against after SEO campaigns go live.


On-Page Optimization

Everything from title tags to crawl errors to internal links and Schema markup need to be set up by an SEO expert. Without these pieces, your content isn’t optimized for search engine crawlers. We do a complete audit to define any missing or erroneous on-page factors, then completely update your client’s website based on the audit’s results.


Off-Page Optimization

This is really about content marketing, backlinking, and social promotion. Basically, we want to leverage every channel out there that matters to your clients’ audiences. We’ll work with you to develop each content piece and supply reputable guest blogs to build up your client’s backlinks. Link building takes time, but with a team of experts to help, you’ll quickly start seeing the benefits for your clients. Links are one of the main reasons that websites rank up quickly today.

Blogging and Content Creation

You may have your own content team, but what if you have a client that needs SEO, blogging, and social content? Content creation also goes beyond just building a blog post. It’s about creating content offers and sharing those at the right time for your audiences. Website content is also not just about blogging, though it’s a huge piece. We also want to help you create more thought leadership through infographics, videos, slideshows, ebooks, polls, white papers, quizzes, surveys, and many other content offers. These content pieces should increase your client’s search visibility, matching audience intent with keyword research. Some content pages are simply frequently asked questions or knowledgebases filled with information that your client’s customers are looking for. We offer a wide range of options when it comes to content creation, so we’re up for the challenge.

Real Estate SEO

SEO White Label Cost

There isn’t a one-size-fits-all approach to SEO, and there are multiple ways to create a reseller package for SEO. If you’re looking for monthly packages, these can cover one client or a range of clients depending on what you’re looking for. There’s also project-based pricing when you want to simply set up SEO for your client, or we can offer custom pricing for enterprise clients. Pricing models for agencies really depend on what you’re looking for and what you want for your clients. If you know that your client needs more help and is excited about SEO services, you may want to consider a six-month or yearly contract.

Best White Label Agencies for SEO

It’s our mission to offer the best SEO services to agencies who want to partner with us. We take the time to learn about your clients. Our proven process makes it easy to onboard new clients and get started with SEO implementation rapidly. That makes all the difference when you’re trying to show the benefits of working with your agency.

We’re also very transparent about our reporting, campaign setup, services, and pricing. We want to make it simple and easy for agencies to see why they should work with us and continue to do so. Experience and credibility also matter. All of our experts have years of experience, and they’re certified in Google Analytics, SEMrush, Ahrefs, and many other tools we use to make your clients’ SEO campaigns pay off.

Fast Deliverables and Expert Implementation

You should only work with an SEO company that knows what they’re doing when it comes to building SEO campaigns and planning out your client’s long-term success. We set up a demo and discovery call with all agencies to discuss our work and processes. It’s helpful to show agencies how we work and what we can offer. Of course, the main goal for many of our campaigns is organic traffic growth. The sum of all our search engine optimization efforts should mean higher ranks on your top keywords, more traffic, and higher visibility with your key audiences.

Real Estate SEO
Real Estate SEO

Work with an SEO Partner

Even though SEO takes a lot of time, research, planning, and tracking, we’re here to offer that for you and your clients. If you have a creative, PR or another type of digital agency, you could be doing so much more by working with a white label agency on SEO services. We’ll work with your agency to not only provide research and recommendations to clients, but we’ll also implement and execute campaigns successfully every time. This helps your business grow and keeps clients happy.

Contact Us

We'd love to hear from you!  Tell us about your business.  We want to know what your goals are, areas you'd like to see improve, and we'll get back to you.

A. 8930 N. 6th Street, Fresno, California 93720, USA

E. joey at leadgenerationseoservices dot com

P. (408) 617-8243