2021 Critical SEO Google Trends: Core Web Vitals, BERT, Content Uniqueness, & Link Building…
4 important SEO Google Algorithm ranking factors real estate, Ecommerce, and service based businesses can use in 2021-2022. This includes core web vitals search engine update and impact on SEO, how to write unique types of blog content, link building, and our good old friend BERT!
Search engine optimization can be A LOT of work, takes a lot of time and money to consistently churn out good content in different forms (news, blogs, podcast, etc.), and the question of where to distribute that content to get the most eyeballs needs to be answered. What if I were to tell you that we get you one whole year of content marketing AND distribution setup WITHOUT lifting a finger? CLICK HERE to see if this could be a fit for your company.
When you think of creating your SEO Google online presence, you should think of ranking on the top of Search Engine Result Pages (SERPs). But how can you appear on the top of over 3.5 billion searches that happen on Google every day? The answer to this question is based on only three words- Search Engine Optimization (SEO).
SEO is the number one ranking factor on SERPs and hence the most effective way of generating organic traffic to your website. According to statistics, the number one page of SERPs has a Click Through Rate (CTR) of 31.7%. This is far beyond the CTR of 0.78% on page 2 and beyond.
However, since SEO is constantly changing, you need to keep pace with the changing SEO Google trends lest you lose your rank on SERPs. In this guide, we have discussed the top 4 SEO trends that Google crawlers are using to rank your pages in 2021. Read through them…
#1: SEO Google Core Web Vitals
The core web vitals refer to the three new metrics introduced by Google for testing the user- experience in May 2020. They include first input delay, largest contentful paint, and cumulative layout shift. With the three metrics, Google crawlers can test your page’s loading speed, interactivity, and loading stability. In essence, the three metrics are concerned about your pages’ speed.
So what is the implication of the core web vitals?
Simply put, your pages won’t rank if your site’s loading speed is not optimized. You can always use performance analysis tools like Pingdom and Yslow to test the speed of your website. Besides the speed, the tools will also suggest recommendations on improving your site’s speed, interactivity, and loading stability. You can learn more on how to optimize your site here.
#2: SEO Google’s BERT
The Bidirectional Encoder Representations from Transformers (BERT) is a new Google algorithm meant for interpreting the searcher’s intent and producing the most relevant search results. The algorithm applies natural language processing and machine learning to match the searcher’s keywords with the most valuable and relevant answers.
This implies that your content may appear in the SERPs if it contains the search keywords. However, since the crawlers are keen on the content’s consistency, it will only rank on the top if it covers the subject matter in detail and has other features that encompass a fully optimized page.
How can you optimize for Google’s BERT?
Since the BERT algorithm targets the content’s usefulness and relevance, you should ensure that your content matches your intent keywords. One way to achieve this is by searching your keywords on Google. Upon entering the keyword, Google will produce different topics that will help you understand the keyword’s intent before you create content around it.
Follow this link to learn more about search intent and how it can help you achieve your Google SEO goals.
#3: Content Uniqueness
Your content must be original for it to rank on top of SERPs. Remember, Google crawlers index millions of similar content in a day. They will assess your content’s relevance, consistency, and uniqueness to position it in the SERPs. That said, Lack of originality will nullify the relevance of your article and give it a poor ranking.
The point is that Google won’t rank your content above a similar content that was posted before. And given that there may be millions of similar pages, your content may appear on page 10 or beyond, making it useless.
What’s the best way forward?
To meet the quality of the content that Google deserves, you should only deduce your content from useful sources like experiments, company milestones, customer testimonials, case studies, etc. you should also try to be as creative as possible. If the content is great, it will attract more online visitors as the searchers will yearn to know more about you by visiting your website.
#4: Link Building
According to statistics, organic links account for more than 53.3% of your website traffic. That implies that links are the number one ranking factor that Google uses to rank different pages. However, the links alone cannot boost your ranking. You must fix the links in a quality content discussed above for crawlers to rank you in SERPs.
Where can you get the organic backlinks?
There are various strategies you can use to create quality links for your website, including:
Guest Posting
The guest posting includes creating content for an authoritative site, and in return, they use the content to direct links to your website. The idea is mutually beneficial as you benefit from links, and the publishing site benefits from your content.
Doing Niche Edits
Niche-edit is the practice of adding links to already published content. The idea is more beneficial as you add organic links to content with pre-existing inbound and outbound links. You can also ask website owners to do the niche edits on your behalf.
You can also obtain organic links by using the skyscraper technique and the network outreach technique.
During indexing, the crawlers will rank your pages depending on your content quality and the number of authority sites linking to your site.
Conclusion
The above are the top SEO trends you need to align your business to drive more traffic to your website. If you analyze them critically, you will notice that they work together. For instance, If you capitalize on content marketing, you should first ensure that your website has an excellent loading speed. Also, you should ensure that your content is unique, relevant, and optimized with organic links.
About Lead Generation SEO Services…
We are media and company growth strategy specialists. How we can help your business:
